- What Is a Content Creator?
- What does a content creator do?
- What are the different types of content creators?
- What skills do you need to be a content creator?
- How much money do content creators make?
Every platform has one. Content creators are the reason every social media platform functions.
With some earning as much as millions every year, if approached correctly, print modeling can be a very profitable career.
Here's how to get started:
The title, “content creator” gets thrown around a lot these days. It seems that everyone on every social media platform identifies as one.
Are they wrong to do so?
Well, no. Everyone creates content, one way or the other, This can be written, visual or audio content. So long as they are active on a platform, they are also content creators.
However, these people are not quite intentional about being content creators as you are; They create random content that revolves around the latest trends and news.
You, on the other hand, are intentional about the type of content you want to create, who your audience is, and your content plan.
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This is how it is with professional content creators. They have unique traits that differentiate them from typical users. Among these are :
- Specialization in a niche (fashion, sports, entertainment, etc)
- Dedication to a platform (YouTube, Twitter, Instagram, etc)
- Posting content on that niche (educative, entertaining, and/or informative)
Does anyone come to mind when you think of a fashion content creator on YouTube?
If you thought of Justine Leconte or HauteLeMode, pure getting the right idea.
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The answer is in the question; a content creator creates content.
However, they aren't like the typical users on a platform. They (content creators) create content that revolves around a specific niche.
A content creator builds a community who are interested in the same niche. The community expects the creator to produce content that they find interesting and in turn, they engage with the content.
The creator, thereafter, can monetize this engagement. This can be done through:
- Advertisement: Many content creators have had brands reach out to them to help advertise, promote or increase awareness of a certain product or service. Content creators with high engagement from their community are usually the ideal target regardless of the community’s size
- Selling digital products, and courses: Content creators are usually very well-learned about their topic of interest. Matter of fact, some of them are so learned that they teach and share helpful information to the members of their community that are willing to pay for it.
- From the platform itself: Many platforms pay content creators because they help generate traffic to their sites. Examples are Youtube and Instagram.
However, before you start thinking of the moolah aspect (more on this will be covered later), you should know the requirements of being a content creator:
Knowledge of your niche of interest
Before you dive into the world of content creation, you need to know what you want to do, have the will to do it and be able to do it.
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Find a niche that interests you; gaming, travel, health, food, and so on are all good options. Select one and stick to it.
Finally, regardless of how much interest and knowledge you have of the niche, you also need to have the capacity to carry it out. An International travel content creator without a passport is a big bowl of irony!
Knowledge of your target audience
Your audience will determine the majority of the content you put out.
This is why before you start your content creator journey you should already know about your audience. Their likes and dislikes, their favorite form of content, and so on.
You should also keep in mind that a huge audience does not directly translate to your success as a content creator. You should focus more on building a community of loyal, faithful and engaging people rather than a large audience
Knowledge of your competition
If you don't have any competitors, then there's a high chance you are doing something wrong.
Look out for the people who have been in the market before you. Take into account what they are doing and what they've done in the past. This will save you from a ton of mistakes.
You can also reach out to the top content creators in your niche, and ask them if they are open to mentoring you.
There are a lot of varied options out there if you are interested in a career path as a content creator. From a difference in platform to a difference in niche.
This makes it easy for you, a beginner, to choose which option you are most comfortable with:
Here are some of the kinds of content creator options you can explore to begin your journey:
First, there are different platforms:
- Personal website
- TikTok, and so many more.
The platform(s) you opt for should entirely depend on what you are comfortable with. It should also blend well with your niche.
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This means if you are a content creator on superhero movies, you can start a YouTube channel, rather than starting a blog; this may not be the best option since your content should be more visually oriented.
There are also different kinds of content form:
- Visual ( video and images)
As we said earlier, your type of content should blend with your niche. As a wildlife photographer, your kind of content should focus more on pictures and videos.
Only then can you have a podcast to support the pictures and videos on your Instagram page. You can also have a newsletter to update your audience on the wild stories you have from your various trips.
Also, your form of content and platform should be in tune with what your audience likes.
Here are a few more scenarios of how it works:
As an exports content creator, YouTube + video are the most logical options because your audience is there, and this is the type of content they like to consume
As a food content creator, your audience would prefer short videos — nobody has 30 minutes to watch you boil water — this makes TikTok and Instagram Reels a much better option than YouTube.
As a real estate content creator, your audience is on LinkedIn and Twitter. To hook them, your content needs to be in text as well as with pictures.
When you hear content creator skills, is photogenic the first thing to pop up in your head?
While this is surely a nice skill to have, it is not entirely necessary — except you're a model, of course.
Yet, there are specific skills for specific content creators:
- Research, writing, and, editing skills as a writer or blogger
- Video editing skills as a videographer
- Photo editing skills as a photographer
- Audio mixing skills as a podcaster
To earn your desired skills, you should take online courses and physical lessons, if necessary.
But, most importantly, you need to practice as much as possible. You should not hold off your creativity because you want your skills to be perfect. Rather, you should build your skills simultaneously while you create content.
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Your audience will love to be a part of your journey, witnessing your growth, sharing in your weakness and celebrating your little wins.
This makes skill acquisition a documentation-worthy aspect of a content creator's journey.
Another necessity is equipment.
The right equipment goes hand in hand with skills. Although you don't need the most expensive high-def camera as a photographer, you still need a camera that captures what you want your audience to see.
Here are some other equipment that you may need as a content creator:
- A video camera as a visual content creator
- Well-functioning microphone as an audio content creator
- Digital tools for editing and writing such as Grammarly and WordPress if you are a blogger.
And so on.
Content creators are sometimes independent earners which means their wages aren't tied to a specific figure or entity. What determines how much they earn are usually:
- Advertisement gigs.
- The money they get from the platform.
- Amount of self-owned products they sell.
The wage figures aren't specific as they are a whole lot of factors that can influence them. However, this also means that there is no boundary to how much a content creator can make.
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Major content creators with bigger influence are expected to make much more with some raking in as high as seven figures each year!
Yet, a standard content creator is expected to average $49,030 per year, according to Glassdoor.
As a beginner, it's best to start out working for a brand or company to help them create content. This will help you get better at your craft while simultaneously earning.
If you want to jumpstart your career as a content creator, sign up to allcasting now to get started.