- What Is a Print Model?
- What Does a Print Model Do?
- What Body Do You Need to Be a Print Model?
- How Much Do Print Ad Models Make?
How many compliments did you receive this week telling you how good you look?
If it's anything more than zero, you should consider a career in print modeling!
Print modeling, unlike runway or fashion modeling, does not need you to look like a superhuman with top-tier Chris Hemsworth-level attractiveness.
You just have to look normal — in a good way!
Do you fit into this category?
If yes, keep reading to learn how to begin your journey as a print model.
A print model is a person that models for print media; newspapers, magazines, brochures, and sometimes, even billboards.
Think less fashion and more advertising. Print models help brands in their marketing efforts by being a part of their advertisements on print media.
The customers sitting at the table eating hamburgers are an example of print models on the restaurant ad in the newspaper.
Print models also feature in more mundane and informative content such as a hospital brochure. The print model is the person sitting in the wheelchair, as well as the other people — yes, even the doctors.
Useful Link: How to Become a Commercial Model
You can also find print models in flyers, posters, college pamphlets, etc. Print modeling does not discriminate in terms of age, body structure, or disabilities. It encourages diversity as these adverts are geared toward representing every member of society.
A print model helps brands, advertisers and companies add a natural, more-human touch to their adverts in newspapers, magazines, brochures, etc.
Although equally requiring effort, a print model is not like a runway model that already has a certain look and naturally has an uncommon physique.
A print model has a more mundane physical appearance. They look like the everyday person; your co-worker, friend, teacher, etc.
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This is because these people are easier to relate to — you can see yourself in them. Advertisers understand this which is why positions for print models are always readily available.
Despite not requiring a lot from you in terms of physical appearance, you still have to put in the work if you want to achieve success in this career path as a print model.
Here are some tips to help you get started with a career in print modeling:
- Make research: This is the first step to achieving success. Learn about the most common gigs out there. Are brands mostly looking for bearded guys these days? Are there any print modeling agencies where you are? What sort of gigs would be right for you? Asking the right questions will help you make informed decisions that will ultimately lead to your success.
- Find a genre that works for you: If you want to work for sporting brands, work out every once in a while. You don't have to be jacked but you do have to look fit enough to look like a regular gym-goer. What makes print modeling so exciting is that you can easily move on to a different genre such as teacher, doctor, etc. All that matters is that you look convincing enough to sell the part.
- Take care of your skin: You don't have to have flawless and perfect skin to be a print model but you do need to have clear skin. Eat balanced diets, use good skincare products, exercise, and keep good hygiene. This will not only help your health but also help your career as a print model
- Build a portfolio: This may not be easy as a beginner since you have no work experience but to remedy this, put pictures of yourself in your portfolio. The pictures don't need to be extra special but they should be high-quality. Have a friend or professional photographer take these pictures of you. Your poses should be natural in normal environments. Also, make sure you have a couple of headshots in there.
- Be specific about your goals: Be clear about what you want to achieve and work towards it. If you have a particular brand in mind, that you'll love to model for, make research on the type of adverts they do, study the main characters and build a matching portfolio. Once you've got this ready, reach out to the department in charge of advertisements — LinkedIn and IG can be good places to start — share pieces of your work and hope for the best. One more tip, don't put your eggs in one basket. If you want to reach out to brands directly, make sure you don't focus on a single brand. Reach out to as many as possible that are similar to what you are looking for.
- Reach out to agencies: You can reach out to agencies when you are just starting because this may be the fastest way to find steady work. However, there are. lots of print models who prefer to work as freelancers and independent contractors, with a direct connection to their clients. This helps them save money because there would be no agency cut.
A print model's body does not need to be as impeccable as a fashion model. On the contrary, it's better if you have a common type of body or better still, a realistically-looking body.
Useful Link: How to Become a Fashion Content Creator
However, this does not mean you will not be able to land gigs if you are extremely jacked or if you are a bit overweight. It just means that if you have either of these body structures (overweight or extremely jacked), your bandwidth may be limited unlike if you strike a balance between them.
As a print model, you can expect to make an average of $54,199 per year at $26 per hour, according to ZipRecruiter.
You can also earn as much as $145,500 and as low as $19,000 which makes print modeling a good side hustle for beginners looking to earn extra income.
Now that you know what it takes to be a print model, sign up to allcasting to begin applying for gigs!