Hair Dye Commercial
CONCEPT OVERVIEW: A middle-aged man is getting ready for a date and thinks about using traditional hair dye, but quickly gives up once he realizes how long it will take. The scene shows a quick, exaggerated visual of a generic competitor product—mixing bowls, gloves, and a messy setup—to make it feel even more complicated. His phone buzzes—his date is already on the way and he’s running late. His Dad is at his house to watch his kids and as the son is about to leave, his dad comments on his appearance. The son explains he didn’t have time to color his hair. That’s when the dad shares the family secret—BigenEZColor—and walks through the benefits, especially the fact that it only takes 10 minutes. We cut to a fast, stylish product montage of the son applying the dye: no stains, no drip, just a clean transformation. The Dad looks in approval at his son and says now he’s ready.
2 roles
Middle aged son getting ready for a date when he notices gray hair. Must have hair and facial hair for this role. Must also speak fluent English & Spanish.
Dad notices his middle aged son who is getting ready for a date has gray hair. He lets his son in on a secret. Must have hair and facial hair for this role. Must also speak fluent English & Spanish.
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