Social Content Creator for Upcoming Project

NATIONWIDE CANADA CASTING! The company is currently looking for a Social Content Lead. Please, see the details below. Additional information: The Social Content Lead is responsible for driving the brand transformation through engaging social media content. This role combines strategy and creation, producing multimedia content that elevates the company beyond background screening to position as a thought leader in HR, leadership, and workplace trends. Building the company's visibility, engagement, and influence, this role is responsible to deliver creative, data driven content across social channels. What You'll be Doing: Social Media Strategy Develop and execute the company's social media strategy to grow visibility, engagement, and influence. Set goals for each channel, manage the content calendar, and define the mix of formats and messages that will resonate with target audiences. Balance brand storytelling with thought leadership in HR, leadership, and workplace topics while supporting demand generation and retention goals. Content Creation Plan and produce content across posts, videos, and stories that bring the brand to life. Use tools like CapCut, Canva, native editors, and AI-assisted creative tools to create content that is engaging, relevant, and aligned with company’s voice. Channel Management Oversee company's presence on LinkedIn, TikTok, Instagram, and relevant emerging platforms. Publish and schedule content, optimize for platform best practices, tailor messaging for each audience, and engage with communities to build a consistent and credible presence. Performance & Reporting Track, analyze, and report on content performance across engagement, reach, traffic, and conversion metrics. Leverage AI-driven insights to optimize content, demonstrate ROI, and tie results back to broader marketing and business goals. Trends and Timely Content Proactively use trends, cultural moments, and emerging opportunities to create content that expands brand reach and reinforces thought leadership. What you will bring: Bachelor’s degree in Marketing, Communications, Media Studies, Journalism, or a related field. 5 years’ experience in content creation, social media management, or digital storytelling. Demonstrated portfolio of content across multiple social platforms, showing measurable engagement and audience growth. Proven experience managing brand presence across multiple platforms, including LinkedIn, TikTok, Instagram, and X. Proficient in CapCut, Canva, native platform editors, and Google Workspace tools. Exceptional writing, editing, and visual storytelling skills. Comfortable appearing on camera and directing others in content production. Strong ability to analyze social media metrics and translate insights into actionable strategies. Experience thriving in fast-paced, dynamic, and ambiguous work environments. If you're interested, please apply.