CHS/Cenex - Extras
PROJECT DESCRIPTION Casting for a national print and digital campaign (with non-broadcast video) for CHS. This project will feature real people portraying roles in the Ag, Fleet, and Construction industries. Talent will be selected based on look, personality, and fit for the brand’s vision.
1 role
Strong, approachable, and relatable male talent, ages 30–50s, to represent roles tied to construction, fleet, and agriculture industries. Talent should convey authenticity, reliability, and hands-on experience. Rugged, hardworking look. Attributes: Confident, approachable, trustworthy presence with a natural familiarity in industrial, agricultural, or construction settings. Someone who looks comfortable in work gear, around heavy equipment, or in outdoor/rural environments.
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