Social Media Specialist for Creative Creation

ONLY LOCAL TALENT WILL BE ADMITTED. A Montreal-based, public company of integrated omni-channel brands is currently looking for a senior social media specialist. Please, see the details below. Rate: A comprehensive compensation package that includes performance-driven bonuses; A group retirement savings program with employer matching; Flexible group insurance with personalized coverage that meets your needs; An employee discounts; Exclusive private sample sales; A flexible vacation policy. Additional information: Reporting to the Team Lead, Social Media for Garage, you will act as the front-line voice for the brand by creating social media content that supports its campaigns and product launches. Passionate about Gen Z pop culture, fashion, and social media, you will drive follower growth and engagement through the daily creation of innovative, on-trend content. Main Responsibilities: Develop an innovative social media strategy and content plans for all platforms (Instagram, TikTok, Pinterest, and Facebook) to drive traffic to the website, increase engagement, and build brand awareness; Oversee all video and photo content creation for social media, including performing photography, videography, and video editing. Oversee the planning of all social dedicated photo shoots, including art direction and execution, with possible participation in campaign photo shoots; Oversee the development and planning of all brand-owned social media channels. Create and oversee all content briefs for cross-functional departments. Plan daily and seasonal calendars that align with 360 marketing initiatives. Oversee all social media content and present it to cross-functional partners for approval; Prepare weekly, monthly, and yearly social media reporting and performance monitoring. Leverage native social media insights and Google Analytics to report on all social media metrics. Analyze these results to optimize strategies with key learning. Contribute to monthly and quarterly post-mortem reporting; Work with cross-functional teams (E-commerce, Merchandise, Styling, PR, Creative, and Paid Media) to ensure brand alignment. Plan upcoming business needs and share information with the rest of the Social Media team; Oversee social media communities daily via feeds and DMs, and expand the community management strategies. Communicate any community feedback and key learning with cross-functional teams, with some off-hour community management required; Stay on the pulse of emerging social media trends, platform updates, content creators, industry trends, and Gen Z pop culture trends that are relevant for the brand’s customers; Schedule and post content onto social media channels, with some off-hour posting required; Support the Social Media team (Social Media Specialist and Junior Social Media specialist); Oversee the social media budget and develop relationships with external partners while exploring business opportunities. For more details regarding this job, please see the attachment. If interested, please apply.