Content Writer Job for Qualitative Creation

NATIONWIDE CANADA CASTING! Seeking Content Writer for a Canadian employment platform. More details are below. Additional information: As a Content Writer, you'll be working with a highly collaborative cross-functional Marketing team, reporting to the Communications Lead, and will be instrumental in shaping and creating high-impact content that drives our business objectives. Your key focus areas will be: Increase the platform market share of voice: Collaborate with the Communications Lead to establish the company as a leading voice in the market Develop executive-level content: Create high-quality content for executive communications Drive messaging through keyword strategy: Achieve targeted keyword messaging and measure success through keyword performance. This will include: Quality, creative content - Develop engaging blog posts, articles, and campaigns that drive business impact; Executive content support - Help craft thought leadership pieces and messaging for key company voices; Newsjacking & commentary - Stay ahead of the curve, crafting timely takes on industry trends and regulatory shifts; Innovative content formats - Experiment with new ways to tell stories, from video to podcasts and beyond; Work with the rest of the Marketing team, Product Marketing, Benefits, and Sales teams to bring product updates and launches to market; Support with PR initiatives and content needs Data-driven storytelling - Use analytics to measure content performance and optimize future content strategies. Who you are: 4+ years experience working as a journalist or in a editorial/content role in a business; A journalist's mindset—curious, deadline-driven, and able to turn complex topics into clear, engaging stories; Strong writing and editing skills with the ability to adapt to different formats and audiences; A self-starter mentality—comms moves fast, and you know there's always a story to tell; Experience in SEO, editorial, or corporate comms (B2B SaaS or employment-related industries a plus); Project management skills to juggle multiple initiatives while delivering high-quality work You are a strong communicator with stellar relationship management skills; You are team-oriented and can continue to thrive while working independently in fast-paced environments. If you're interested, please apply.