Web Content Specialist for Digital Creation

NATIONWIDE CANADA CASTING! The company is looking for a Web Content Specialist. More details are below. Additional information: As a Web Agile Business Unit (BU) Lead, you are the web subject matter expert for your assigned business unit, ensuring that web content strategy aligns with user needs, accessibility standards, SEO best practices, and business objectives. The team is focused on journey creation and optimization, ensuring that every web experience is thoughtfully designed to engage users, support business goals, and drive measurable impact. Your role is at the intersection of content strategy, user experience, data storytelling, demand generation, and agile collaboration—driving discussions, providing insights, and advocating for a seamless, effective, and optimized web user journey. A key aspect of this role is serving as the web lead for your assigned business unit, supporting both the global campaign and product marketing teams, as well as any other web content initiatives relevant to your BU. You will ensure that all web pages—including campaign landing pages, product pages, solutions pages, and other key content—are strategically optimized for engagement, conversions, and measurable business impact. Additionally, you will be responsible for mapping and optimizing the entire user journey for your business unit’s target audience, ensuring a cohesive and effective experience across all relevant web touchpoints. Success in this role requires exceptional communication, collaboration, and adaptability, as you will engage with a diverse range of stakeholders, align competing priorities, and advocate for web best practices in a dynamic business environment. Given the fast-paced nature of discussions and evolving business needs, the ability to adapt to change seamlessly, influence decisions, present insights effectively, and build strong relationships is essential. Another critical element is data storytelling—not just interpreting web metrics but extracting meaningful insights and effectively presenting them in a way that drives action. Please, see the attachment for more details regarding this opportunity. If you're interested, please apply.