Commercial casting has changed fast in recent years, with self-tapes, branded content, and social media now playing a major role in how actors get discovered. In this AllCasting webinar, casting director Medge Ross shares practical advice for actors looking to stand out in commercial auditions and new media productions.
Medge explains why authenticity matters more than overacting, how small self-tape mistakes can hurt submissions, and why following instructions is one of the biggest factors casting directors notice first. She also shares tips on framing, lighting, wardrobe, and how actors can build a stronger professional presence online.
The webinar also covers:
- What casting directors look for in commercial auditions
- Common self-tape mistakes actors make
- Why social media matters for new media casting
- How beginners can start booking commercial work
- The difference between commercial and film acting
For actors using AllCasting to build experience and find opportunities, the discussion offers a realistic look at how modern commercial casting works — and what helps performers get noticed consistently.
