Casting Calls in Texas: Austin, Dallas & Houston 2026

  • Texas has committed roughly $1.5 billion to film and television incentives over a decade under SB 22, allocated at about $300 million every two years. Stackable bonuses reaching around 31% began on 1 September 2026.
  • Four separate markets, not one. Austin, Dallas, Houston and San Antonio are hours apart and cast independently.
  • Pay. Union background work pays $231 per 8 hours at SAG-AFTRA scale. Texas has no minimum wage of its own and adopts the federal $7.25.
  • Texas is a right-to-work state, so union membership is never a condition of being hired.
  • Houston adds a substantial Spanish-language market, and Austin has the deepest independent film and music scene in the state.
  • Texas is not a child performer trust-account state.

Casting calls in Texas are changing shape. In 2025 the state committed roughly $1.5 billion to the Texas Moving Image Industry Incentive Program over a decade, allocated at about $300 million every two years, and stackable bonuses taking effective grant rates to around 31% began on 1 September 2026. Union background work pays $231 per 8 hours in 2026, while Texas itself sets no minimum wage and adopts the federal $7.25.

The other thing to understand about Texas is that it is not one market. Austin, Dallas, Houston and San Antonio are separated by hours of driving and cast independently of each other, with different industries feeding each.

This guide covers all four cities, how the new incentive works, what the work pays, the rules for child performers, and how to tell a real Texas casting call from a fake one.

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The incentive, and what it changes

Texas previously ran a small and unpredictable incentive that productions could not plan around. Senate Bill 22, signed in 2025, replaced that with a long-term commitment: roughly $1.5 billion over ten years, allocated in biennial tranches of about $300 million, with additional stackable bonuses from 1 September 2026 that can lift effective grant rates to around 31% when criteria including in-state post-production and crew payroll are met.

Treat this as a reason to be registered rather than a promise of work. Incentive money changes where productions choose to shoot, but the effect shows up over years, not weeks. What it does mean is that being visible in Texas now, before the market fills up, costs you nothing.

Four markets, four kinds of work

  • Austin — the deepest independent film and music community in the state, plus tech-adjacent commercial and branded work. The most creative work and the most competition.
  • Dallas — heavily commercial and corporate, with a large advertising base and steady industrial and training production.
  • Houston — energy and medical industry production, corporate work, and a substantial Spanish-language market serving a large bilingual population.
  • San Antonio — military, tourism and period work, with locations that read very differently from the other three cities.

Because the cities are hours apart, casting treats them as separate pools. A performer who registers only for their own city sees a fraction of what is actually available in the state.

What does casting work in Texas pay?

Union scale, effective 1 July 2026

On a SAG-AFTRA production, background work pays $231 for an 8-hour day, special ability background $241, and stand-ins and photo doubles $270. A day performer earns $1,283 and a weekly performer $4,456. Overtime, meal penalties, night premiums and wardrobe allowances are paid on top, and the production contributes 20.5% towards pension and health.

Texas is a right-to-work state, so union membership can never be a condition of being hired. SAG-AFTRA's Dallas-Fort Worth Local represents members working in northern Texas, Arkansas and Oklahoma.

Non-union rates and a very low floor

Texas does not set its own minimum wage. It adopts the federal rate of $7.25 by reference, and its law excludes employment already covered by the federal Fair Labor Standards Act. Non-union work is therefore negotiated entirely on market terms, with an unusually low legal floor beneath it.

In practice, commercial and corporate day rates in Dallas, Houston and Austin sit far above $7.25 — but the gap between the legal minimum and the market rate is exactly why you should confirm the figure, the call time and the expected wrap in writing before accepting a booking.

Child performers in Texas

Texas is not one of the four states that require a child performer trust account. SAG-AFTRA lists only California, New York, Louisiana and New Mexico.

General youth employment rules still apply and vary by age and schooling, so confirm what a production expects before your child is booked. Because state protection specific to performers is limited, ask in writing about working hours, schooling on set, who supervises your child between setups, and when and how payment is made. On a SAG-AFTRA production the union's young performer provisions apply regardless of state law.

How to spot a fake Texas casting call

Publicity around the new state incentive has produced a wave of notices promising work on unnamed "new Texas productions". Apply the same tests you would anywhere.

  1. You are asked to pay to audition, to be submitted, or to be registered for a named production.
  2. A paid role is offered before any audition, from a photograph and a message.
  3. Money arrives first and you are told to deposit it and forward part onward. This is fraud without exception.
  4. The audition is at a private address or hotel room rather than an office, studio or secure self-tape platform.
  5. A named photographer is required before you can be considered.

Official sources: US Department of Labor state minimum wage table · SAG-AFTRA Dallas-Fort Worth Local

Casting calls in nearby states: Louisiana · Oklahoma · New Mexico · Arizona

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How To

Get Cast in Texas as the Incentive Money Arrives

Texas is scaling up: a $1.5 billion incentive commitment is bringing production into a state that already had four separate casting markets and a deep commercial base. Casting here screens online profiles first, so a current photo, honest skills and clear availability across more than one city are what get you seen.

  1. 1
    Register for more than one Texas city
    Austin, Dallas, Houston and San Antonio are four genuinely separate markets, several hours apart, with different work: music, film and tech in Austin; commercial and corporate in Dallas; energy, medical and Spanish-language in Houston; military and tourism in San Antonio. Set your profile to appear for every city you can realistically reach and state your true driving radius.
  2. 2
    Lead with a natural, current photo
    Most Texas volume is commercial, corporate and branded work that casts real-looking people who are easy on camera. Use a recent, well-lit headshot with simple wardrobe, add a plain full-length shot, and record a short piece to camera as yourself. Save the character headshot for theatrical submissions.
  3. 3
    List the skills Texas actually casts for
    Riding, roping, firearms handling with safety training, driving specific vehicle types, trades, medical and energy-industry roles, and fluent Spanish all come up repeatedly in Texas breakdowns. List only what you could do on camera tomorrow without rehearsal, and be specific about your level.

Q&A

Is Texas becoming a bigger production market?
It is being funded as one. Senate Bill 22, signed in 2025, committed roughly $1.5 billion to the Texas Moving Image Industry Incentive Program over a decade, allocated at about $300 million every two years, and stackable bonuses taking effective grant rates to around 31% began on 1 September 2026. That is a step change from a programme that was previously small and unpredictable. Whether it translates into sustained production is something to judge over the next few years rather than assume.
Which Texas city should I register for?
All the ones you can reach, because they are separate markets rather than one. Austin carries film, music and tech-adjacent work and has the strongest independent scene. Dallas is heavily commercial and corporate. Houston adds energy, medical and a substantial Spanish-language market. San Antonio draws military, tourism and period work. They are hours apart, so casting treats them independently.
What does casting work in Texas pay?
On a SAG-AFTRA production, background work pays $231 for an eight-hour day at the rates effective 1 July 2026, special ability $241, and stand-ins and photo doubles $270. A day performer earns $1,283. Non-union work is negotiated per job and must meet the federal minimum of $7.25, which Texas adopts by reference rather than setting its own rate. Commercial and corporate day rates in the major cities sit well above that floor.
Do I need to join SAG-AFTRA to work in Texas?
No. Texas is a right-to-work state, so union membership can never be a condition of being hired, including on a union production. SAG-AFTRA's Dallas-Fort Worth Local represents members working in northern Texas, Arkansas and Oklahoma. Most performers here build credits on non-union commercial and independent work first.
Does Texas have its own minimum wage?
No. Texas adopts the federal minimum of $7.25 an hour by reference and does not set an independent figure, and its law excludes employment already covered by the federal Fair Labor Standards Act. That matters for non-union day rates, which have a very low legal floor, so confirm your actual rate in writing before you accept any booking.
Is Austin worth it given the competition?
Austin has the deepest independent film and music community in the state and the most consistent flow of creative work, but it also has the most performers per role. The practical answer is to treat Austin as one market among four rather than the only one: performers who register for Dallas and Houston as well simply see more notices, and those two cities carry the bulk of the commercial and corporate volume.
Does my child need a work permit to act in Texas?
Texas is not one of the four states that require a child performer trust account; SAG-AFTRA lists only California, New York, Louisiana and New Mexico. General youth employment rules still apply and vary by age and schooling, so confirm what a production expects before a booking. On a SAG-AFTRA production the union's young performer provisions apply regardless of state law, which is a real reason to favour union-signatory work for a child.
How do I avoid casting scams in Texas?
Never pay to audition, to be submitted, or to be registered for a production. Treat as warnings: a paid role offered before any audition, money sent to you that you are asked to deposit and partly forward, auditions at private addresses or hotel rooms, and any requirement to use one named photographer. Publicity around the new state incentive has increased the number of fake notices promising work on 'new Texas productions', so verify any production independently.