Casting Talent for LOTTO 649 Campaign

ONLY LOCAL TALENT WILL BE ACCEPTED. The company is seeking Canadian User -generated videos that show a ‘winning moment’ in life for a LOTTO 649 campaign done through TBWA/Canada. See the details below. Rate: The selected videos would be used for the LOTTO 649 campaign. This is a non-union project. If your video is chosen, you will be paid $2,500.00 per video. Additional information: Looking for those moments that feel like someone is coming out on top. Your video clips should have a range of emotions. Some are fist pumping celebrations (i.e. catching a baseball). Others are beautiful, heartfelt moments (i.e. someone asking out his crush and getting her number, or someone getting married and it was a very emotional romantic moment). Directors will prioritize a broad range of Canadian experiences and affinities, from fishing and outdoor activities to sports, city moments, friendships, family and romantic relationships. Canadian-shot content only: All footage must be filmed in Canada. Canadian creators are preferred, and recognizable non-Canadian locations/backdrops should be avoided. Generic footage from a Canadian creator that does not reveal an identifiable foreign location may be considered subject to client approval. What they are looking for: The clips also fall into two camps: The Win and The Agency. The Win This shows the moment people come out on top. For example: → Pulling a giant trout from the water → Catching a home run baseball in the stands The Agency This shows a moment of doubt, hesitation, or choice. → A moment before their hole-in-one swing, a friend saying they can’t make the shot. → Someone getting egged on before they go on stage and slay at karaoke. → Someone is deliberating doing that cliff dive. Do they vs don’t they. If you have another footage that is a wild card, it may not fit the above specs, you can still submit it. Submitted videos must have been shot prior to October 14, 2026. The person who has filmed the video has granted permission for the video to appear in the ad on TV and online. All talent who appears in the video are cleared and grant permission for the video to be used Here’s a top line of things to avoid: No one under 25 and no children of any age in the video clips. Nothing that could be perceived as appealing to children. This is a bit nebulous, they know, so use your best judgement. Nothing that comes across as specifically American. No alcohol is shown in the clip. Submissions are due ASAP or before: October 28 at 11am EST. If you're interested, please apply.