Sony Interactive Entertainment Seeks Influencer/Content Creator

ONLY LOCAL TALENT WILL BE ADMITTED. Sony Interactive Entertainment is currently looking for an Influencer and Content Creator Strategist (Contract). Please, see the details below. Rate: The estimated Ontario base pay range for this role is listed below. $83,000—$124,600 CAD. Additional information: Toronto, Canada, Hybrid (preferred). East Coast, remote (considered). Please note, this is a temporary position, expected to last 12-18 months. This role has a hybrid schedule, with a minimum of one day per week on-site and additional in-office days as needed, needing the candidate to be within driving distance of the SIE office in Toronto. Will consider East Coast based remote candidates. The Influencer and Content Creator Strategist will lead influencer initiatives in Canada—owning both high-impact paid creator partnerships and the ongoing PlayStation creator/talent partnership program. As a key member of the Global Communications and Canadian Marketing team, this role is responsible for developing and executing influencer strategies that support brand and campaign objectives. Your mission is to create cultural impact and measurable excitement around game and product launches by partnering with creators who authentically move the gaming community—then turning those partnerships into best-in-class content moments across platforms like YouTube, TikTok, Twitch, Instagram, Facebook, and X (Twitter). The individual will oversee strategic planning, day-to-day program management, global content alignment, local content development, and performance reporting and analysis. The ideal candidate brings strong experience in influencer marketing and relationship management across both paid and earned programs. They possess excellent organizational and communication skills, strong attention to detail, and the ability to manage multiple priorities in a fast-paced, collaborative environment. This person should also be comfortable stepping into an established program and ensuring continuity, operational efficiency, and sustained momentum throughout the duration of the contract. The successful candidate will be a natural relationship builder with a proven track record of managing influencer and player relationships while supporting integrated marketing campaigns. For more details regarding this opportunity, please see the attachment. If you're interested, please apply.