Upcoming PSAs for Charity
We are seeking BIPOC talent for a series of non-union Public Service Announcements focusing on community health services in Scarborough (3 as a Vertical Narrative, and 3 Standard). We are casting across multiple age categories: Youth Talent: Playing ages 10-14 &16–21. Adult Talent: Playing ages 30s-65s (roles include parents/community members). Production Details: Shoot Dates: May 28th – June 1st (max 2 shoot days per person). Commitment: Up to 10 hours/day + lunch. Compensation: Paid opportunity (honorarium provided). Location: Scarborough, ON. This project is produced for a local Scarborough charity organization, with a focus on authentic storytelling for the African/Canadian community. To apply, please submit: Current headshot. CV and demo reel (or recent footage). A brief note about yourself and your availability during the shoot window.
20 roles
An introverted student currently drowning under the weight of external expectations—from his parents’ academic pressure to his own fear of failing his girlfriend, Keisha. Malcolm is well-liked but wears his stress visibly, and is currently paralyzed by the feeling that he’s "not enough." Needs to portray someone who is looking for an exit from his isolation...LEAD
African Canadian. She is intelligent and sharp, but manages her own worries for Malcolm with a protective, nurturing humor. She tries to keep him grounded as she can feel Malcolm is slipping into depression. Needs to be able to toggle between playful and deeply concerned in a single scene...SUPPORTING
African Canadian. Exuberant, high-energy, and the literal "bridge" for Malcolm. Earl is active in the community not because he’s perfect, but because he’s found a way to turn his own past struggles into a source of strength for others. Infectious optimism, he is the guy who pushes through because he genuinely believes things can get better. Needs a big, warm, "real-talk" energy...SUPPORTING
African Canadian. A community anchor who understands that "support" doesn't mean being a typical clinical therapist. She is intuitive and perceptive, with an all all-heart approachable demeanor. Safe, grounded, and human, she doesn't preach; she listens. Needs to feel like the kind of person who will make you feel comfortable to actually tell your secrets to, not someone reciting a textbook...SUPPORTING
African Canadian. Measured and objective. The "voice of the institution" that prioritizes results over well-being. Firm, not cruel, but represents the cold, academic pressure Malcolm feels he can’t escape...VOICE OVER
VERTICAL SERIES - African Canadian. Sharp, anxious, and future-focused. She is the voice in Malcolm’s head that equates grades directly to "survival" in life. Needs a performance that captures the anxiety of a parent who cares deeply but doesn't realize how much weight she is placing on her son...VOICE OVER
African Canadian. Commanding, heavy, and expectant. He represents the "high bar" Malcolm feels he can't clear. His tone shouldn't be angry; it should be firm, disappointed, and weighted with the assumption that Malcolm can and should be doing better...VOICE OVER
Confident and engaged students. Must be comfortable acting in sync primarily during Earl’s passionate speech. They represent the collective support of the youth group...SUPPORTING
African Canadian. Confident, warm, and proactive about her health. She balances a busy life with a genuine care for her future and her family's well-being. Must project strength and calm; she is a "real-life" leader in her own home. Needs to handle dialogue naturally, as if she's sharing advice with a close friend...LEAD
Independent and self-assured. She represents the next generation—informed, proactive, and taking charge of her health. Needs a strong, presentational style...SUPPORTING
Soft-spoken and observant. She represents the younger demographic learning about HPV prevention early. Needs to feel authentic and relatable to her age group...SUPPORTING
A warm, professional healthcare provider. Needs to have a kind, welcoming presence. This might be a one-line or non-speaking role, but should convey instant comfort and trust with patients...SUPPORTING
African Canadian. Enthusiastic, energetic, and the emotional engine of the family. She is the one coordinating the photo, creating the warmth that the whole family gravitates toward. Must be comfortable leading a group and projecting natural, unforced joy...PRINCIPAL
Precocious and natural. He’s energetic but listens to both Mom and Grandpa. He’s curious and keen to help MOM organize the family photo...SUPPORTING
Dignified and physically grounded. He represents the "future" the family is trying to protect. Needs to carry a sense of presence—he’s the visual anchor the young boy interacts with most...BACKGROUND
African Canadian. A mix of ages and energy levels. These actors are the "fillers" of the family tree; they need to look like they belong to a large, interconnected clan. Natural, "lived-in" energy is key—nothing overly polished...BACKGROUND
The support structure. They should look capable of being related to the Mom; their job is to add to the "jockeying for position" in the photo, creating a bustling, chaotic family vibe...BACKGROUND
High-energy and natural. They need to feel like real kids, not actors "acting" like kids—bouncing, laughing, and guiding the energy of the photo shoot...BACKGROUND
Strong, resilient, and inherently warm. Must have an encouraging and trustworthy presence, with a smile that feels lived-in and genuine. Needs to project strength and optimism that feels earned...PRINCIPAL
The embodiment of professional calm. They have a soothing, non-intrusive demeanor and a natural ability to put patients at ease instantly.