Casting Call for a Hair Product Commercial Spec

Hair: Medium to long, straight to wavy. Healthy, camera-ready hair essential — this is a hair product campaign. Character: Emma is polished, confident, and effortlessly put-together. She's the kind of person who makes a simple morning routine look like self-care. Warm but aspirational. She doesn't overthink it — she just looks good. Vibe: Think "elevated everyday." Clean lines, neutral tones, modern minimalism.

Hair: Wavy to curly, medium to long length. Healthy, versatile hair suitable for styling demonstration. Character: Sofia is vibrant, expressive, and relatable. She brings energy without being over the top — playful but grounded. She's the friend who always looks good but never makes you feel like she tried too hard. Approachable confidence. Vibe: Fresh, youthful, warm. Soft textures, lived-in style. The kind of energy that makes people smile when she walks in.

Hair: Straight to slightly wavy, medium to long length. Sleek, healthy hair that photographs well. Character: Mina is chic, precise, and effortlessly cool. There's an understated elegance to everything she does — she doesn't need to try hard because quality is just part of who she is. Modern minimalist energy. The friend with impeccable taste who makes simple choices look intentional.

Hair: Thick, full hair — straight to wavy, medium length. Well-maintained, styled or able to be styled. Character: Raj is polished, modern, and quietly confident. He's not flashy — he's the guy who shows up looking sharp without making it a thing. Grooming is part of his routine, not a performance. Calm self-assurance. Vibe: Modern, minimal, put-together. Elevated basics, tailored casual. The guy who looks effortlessly sharp whether he's heading to work or grabbing coffee.