Social Content Creator Needed for Short Videos

NATIONWIDE CANADA CASTING! Hiring a Social Content Creator & Strategist with a strong editorial sense and working knowledge of short-form video content across TikTok, Instagram Reels, YouTube Shorts, LinkedIn, X/Twitter, and Substack. See the details below. Additional information: Location: Remote. Type: Contractor (Part-Time 20h/week, with potential to scale). Reports To: Project Manager & Production Lead. This role requires someone deeply connected to U.S. social culture, news cycles, and creator-driven content, someone who knows whats trending, whats worth talking about, and how to translate a thought leaders voice into engaging content across platforms. You'll be expected to lead content ideation, develop editorial direction, and shape storytelling across multi-format deliverables, working from raw material like podcast clips, Zoom calls, archival speeches, and Substack essays. You're not just an executor; you'll help define how the brand shows up across platforms, ensuring content is relevant, timely, and strategically aligned. Key Responsibilities: Short-Form Video Content Direction Develop strategic short-form video concepts for TikTok, Instagram Reels, YouTube Shorts, and LinkedIn Use raw or archival footage (Zoom, interviews, speeches, etc.) to map out video ideas and formats Provide clear editorial direction and references to guide editors, including hooks, pacing, captions, and tone Ensure edits feel native to the platform and reflect current visual and cultural trends Social Media Trend Awareness & Content Repurposing Stay up to date with platform trends, audio trends, editing styles, and viral formats. Propose new video ideas, hooks, and transitions inspired by current social media culture. Identify ways to repurpose long-form content (Substack posts, podcasts, live sessions) into short-form clips, carousels, or quote graphics Adapt and remix existing content (from podcasts, speaking engagements, or social posts) into fresh formats for TikTok, Reels, and carousels. Writes core copy and hooks; collaborates with Marketing Assistant on captions and variations. Write original hooks and concepts; collaborate with the Marketing Assistant on captions, threads, and platform distribution Analyze competitor content and suggest improvements or new approaches. Analyze what other thought leaders are doing, identifying whitespace and opportunities to differentiate. Content Strategy & Editorial Cohesion Leads the editorial tone across content formats in collaboration with the Producer and brand strategist ensuring consistency in voice and message aligned to the clients audience. Translate brand pillars (e.g. Founder Mode, Diaspora Mindset, Progressive Capitalism) into weekly content themes and multi-platform ideas Create structure around idea-to-content flow from Substack essays to POV clips, carousels, and social posts Ensure consistent voice, tone, and storytelling across all platforms. Platform Growth & Content Optimization Review content performance and share insights on whats working or needs iteration. Collaborate with the team to refine tone, hooks, or angles to maximize impact across each platform. Recommend ways to optimize video structure, captions, and publishing timing based on analytics or platform shifts. If you're interested, please apply.